Target Audience
My target audience is directed mainly towards 15-25 year old males due to a tendency to produce rather gory/horror scenes and hope to continue to replicate this style throughout the Diorama project. The screenshot below states that the usual age for the target audience of a horror film is 15-25 which explains my reasoning for the target audience I have chosen.
Primary Gender
The statistics below displays the percentages of male to female gamers in the United states since 2006, this data has influenced my choice due to the fact that even though the percentage of female gamers has increased slightly, the majority of gamers are males.
Social Status
The percentage of people in certain brackets of income who are gamers. These statistics are all relatively the same percentage however, I naturally assume that those earning more than $42,000 a year are older than those in the age range which I have chosen. Therefor 13.2% of people earning under that amount are probably associated with the age range I aim targeting.
Audience Profile
#Below is a list of statistics showing popularity among various ages, the highest percentage for the horror genre is the age rating I’ve chosen (Well slightly higher) which is 18-29 with a huge 68% of viewers in the age group. However for this particular age group, comedy has the highest percentage of viewers with a staggering 91%.
Based on the information collected above and the age rating chosen, I think the variety of movies, games, books etc would be quite a broad spectrum of genres.
Games
Most young adults tend to play Action/Adventure, Horror or MMORPG games from personal experience talking with people from various ages. Below are some images collected to display my depiction of the information collected, these are some games the age group chosen would possibly play.
Movies/Series
From the statistics collected about popularity of movie genres by age, I found that some of the most popular genres of my target age are, Animated, Horror, Comedy, Drama and more. So below I have collected various examples of which some people of these ages could possibly be watching.
Social media
Being one of the most popular social media websites, this appeals to all ages however as stated below, the most common ages that are active are between 18-34 years old. This tells me that the target audience I am aiming toward fits into this category and will most likely be signed up for this site.
Below is some statistics collected around Twitter showing information about the percentage and ages of people using the platform. The information below tells me that my target audience will likely be signed up for twitter because as stated “The largest demographic group of Twitter users are between the ages of 18 and 29”
The information below displays various data about the amount of active users and other statistics such as percentage of users being male or female. They state that 90% of the users are under 35 years old and that 59% of the users are between the age of 18 and 29. This is telling me that the majority of users are quite young.
Snapchat is quite possibly in my opinion one of the most used social media platforms by younger people. The information is giving various details about the ages of users and activity of the users. Supposedly, 50% of the users are under 25 years old and 23% have not yet graduated from high school, 37% of the users are aged 18-24 years old which means that my target audience’s age falls into the category.
color
The statistical data below shows the popularity of colours amongst various ages, this is useful for a diorama as it can influence your choice of colour to appeal to your target audience. For example, my target audience’s age range is from 15-25 and looking at the data below you can clearly see a rather large popularity for the colour blue. This could be used for ambient lighting or post processing to draw their attention to the details within a game/scene.
Profile Board
Below is a profile board displaying a stereotypical gamer who I’ve named Dixie, his interests include anime, horror games and world of warcraft (Included a small image on the bottom right corner)
He spends the majority of his money buying games on steam and buying small amounts of clothing from discount stores such as Jacamo. He wears a fedora on a daily basis because he thinks it suits him.
His internet habits include playing World of Warcraft with friends from different countries whilst listening to World of Warcraft/Minecraft playlists on repeat. He is also very interested in anime, so much so that he wears a rather erotic/creepy shirt related to anime.
James' 2nd Year - Level 3 